SMM Company Bangalore

Social media marketing or SMM is the use of social media platforms to market a business’s products or services. It is digital marketing that leverages the popularity of social media usage for marketing and branding. There are a lot of techniques and strategies involved in social media marketing that aim higher relevant reach and increase in potential outcomes. SMM is engaged in aiming higher sales, build brands and increase website traffic.

There are different types of social media marketing based on platforms, techniques and strategies –

  1. Social networks like Facebook and LinkedIn
  2. Bookmarking sites like Pinterest and Flipboard
  3. Social news like Digg
  4. Media sharing platforms like YouTube
  5. Microblogging sites like Twitter
  6. Blog comments and forums
  7. Social review sites
  8. Community blogs like Tumblr
  9. Sharing economy networks like Kickstarter and Pantheon

There is an entire range of platforms and techniques that can be made use of to market a business online. SMM comes with a ton of benefits for a business. It ensures a business has a human touch in its outlook, drives traffic towards the business site, generates leads and clientele, increases brand awareness and builds relationships with target market. SMM makes it easy to reach marketing goals and meet sales target.

Some of the best social media marketing platforms are Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok and Snapchat. Certain sites have certain marketing strategy requirements and have potential outcomes.

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