PPC — Bangalore
PPC / Google Ads Company in Bangalore
Thanya Tech is a PPC / SEM company in Bangalore managing Google Ads campaigns on both flat-rate and bid-based models — keyword-researched ads that reach focused audiences cost-effectively.
Thanya Tech is a PPC / SEM company in Bangalore managing Google Ads campaigns on both flat-rate and bid-based models — keyword-researched ads that reach focused audiences cost-effectively.
Advertising that only costs when it works
Every website a user comes across is not free from advertisements. They could be pop-up videos, pop-up ad images, scrolling ads, margin ads and more. These function usually through information websites or blogs. These websites are called publishers. This is a way for website owners to make fair, decent money from advertisers.
Pay per click or PPC is an online advertising model that works perfectly for publishers and advertisers alike. It is as simple as it sounds — for every click clicked by a user on the publishing website, the advertiser pays a certain amount. It is also referred to as cost per click or CPC. PPC is offered by search engines and social networking platforms.
How the PPC model works
PPC works on keywords. Advertisements appear on these sites only when certain keywords are searched for by users. These keywords must be related to the advertised product or service. It is important to invest in researching the most appropriate and related keywords applicable to the product or service.
Since the PPC model focuses on publishing advertisements based on related searches, advertisers can make use of a more approachable audience — potential customers who are inherently looking for related items of use, and not just dry clicks. It is important to note that this is a very cost-effective advertising model, as the cost incurred per click to the advertiser is way less than the money made per click. Publishers can take up PPC publishing sites as a primary revenue source — search engines and social media platforms like Google and Facebook monetize their free services using PPC and other online advertising models.
Flat-rate and bid-based models
There are two types of PPC rate cards. The flat-rate pay per click model is similar to a fixed-fee model where an advertiser pays a fixed fee per click to the publisher site. This fee can vary based on which part of the website the ad is published in, and on the term of the contract the advertiser is offering.
In the bid-based model, the advertiser quotes the maximum amount they are willing to pay for the part of the website and takes up an auction with automated tools. This auction runs when a visitor hovers over or triggers the ad spot, and considers rank — which in turn considers the quality of content. This is a good instance to prove that relevance is important for advertising.
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